Is this ROI calculator a forecast or guarantee?

No. It is an illustrative scenario based on assumptions you enter. It is not a forecast, guarantee, or financial advice. Actual outcomes vary and depend on your business, market, capacity, and many other factors.

Are my calculator inputs saved or sent anywhere?

No. The calculator runs entirely in your browser using in-memory state. Nothing you enter is saved, sent to a server, stored in a cookie, or passed to analytics. Closing or refreshing the page clears it.

Why is ROI based on gross profit, not gross revenue?

ROI compares the net benefit (gross profit from the recovered customers minus the service cost) to the service cost. Using gross revenue would overstate the return because it ignores what it costs to fulfill the work. Gross margin is profit as a share of revenue, not markup.

What if my service cost is $0?

ROI is not defined when the service cost is $0 because you cannot divide by zero. The calculator shows "Not defined (service cost is $0)" in that case; the net benefit still reflects gross profit minus $0.

Free Interactive Tool

Estimate the opportunity in your missed inquiries

Q: Should I count every missed inquiry as recoverable?

No. Not every missed inquiry is qualified, incremental, reachable, or recoverable. Use a conservative recoverable percentage and avoid double-counting inquiries you already capture through another channel.

Adjust the assumptions to your service business and see what recovering missed or unanswered inquiries could be worth each month. This is an illustrative scenario, not a forecast, guarantee, or financial advice.

See what recovered inquiries could be worth

Start with the illustrative defaults, then replace each value with your own records or conservative assumptions. The defaults below are examples, not Breach Solutions performance benchmarks and not a price quote.

Your assumptions

Adjust each value to match your business. Estimates update as you type.

Monthly unique inquiriesinquiries / mo

Total inquiries (calls, forms, messages) your business receives in a typical month.

Missed or unanswered% of inquiries

Share of inquiries that currently go unanswered or are not followed up on.

Recoverable% of missed

Share of those missed inquiries that could realistically be recovered with faster response.

Booked% of recovered

Share of recovered inquiries that turn into a booked appointment or estimate.

Closed (customers)% of booked

Share of booked appointments that convert into paying customers.

Average job valueUSD

Average revenue per customer or job.

Gross margin% of revenue

Profit as a share of revenue after direct fulfillment costs. This is margin, not markup.

Monthly service costUSD

All incremental recurring costs of the managed service you are evaluating.

No calculator inputs are saved or sent. This tool runs entirely in your browser.

Estimated monthly impact

Potential estimates from your current assumptions.

Missed inquiries: 20
Recovered inquiries: 5
Appointments: 2.5
New customers: 1
Gross revenue: $1,000.00
Gross profit: $400.00
Net benefit: $100.00
ROI: 33.33%

Fractional counts are modeled averages, not guaranteed people. Displayed values are rounded for readability; the calculation keeps full precision.

Illustrative scenario, not a forecast, guarantee, or financial advice.

How the estimate is calculated

Transparent formulas. Gross margin is profit as a share of revenue, not markup. Your current values are substituted in below.

Missed inquiries / mo: 100 × 20% = 20
Recovered inquiries / mo: 20 × 25% = 5
Appointments / mo: 5 × 50% = 2.5
New customers / mo: 2.5 × 40% = 1
Gross revenue / mo: 1 × $1,000.00 = $1,000.00
Gross profit / mo: $1,000.00 × 40% = $400.00
Net benefit / mo: $400.00 − $300.00 = $100.00
ROI: ($100.00 ÷ $300.00) × 100 = 33.33%

Displayed values are rounded for readability; the calculation keeps full precision.

Important assumptions and limitations

This calculator is a scenario illustration only, not a forecast, guarantee, or financial advice. Not every missed inquiry is qualified, incremental, reachable, or recoverable. Use a conservative recoverable percentage and avoid double-counting inquiries you already capture through another channel.

The estimate assumes new incremental customers, capacity to serve them, one job per customer, same-month realization, and the margin you specify. It excludes taxes, overhead, setup, ad spend, usage charges, and other costs unless you fold them into your assumptions. Gross margin should reflect direct fulfillment cost; service cost should include all incremental recurring costs for realistic planning.

No calculator inputs are saved or sent. The tool runs entirely in your browser using in-memory state. Closing or refreshing the page clears it. This page does not add tracking beyond the site's existing analytics.

Outcomes vary. Breach Solutions makes no ranking, revenue, or AI-efficacy claims based on these numbers.

Calculator questions

Straight answers about what the numbers mean and what they do not.

Want numbers built around your actual business?

The calculator shows a scenario. A consultation scopes what managed website and search visibility work could look like for your business, using your real inquiry volume, margins, and goals.

Request a personalized assessment See managed plans